Darren McInnes

Position title: Director
Office phone: 08 8331 0566
Email: darren@livingtothemax.com.au


I am responsible for the overall financial and operational performance of Living to the Max in line with the strategic directions of the business. My core responsibilities are focused on the growth and sustainability of the business through effective business development, overseeing governance and risk, implementing operational improvements to support the delivery of exceptional client experiences, and role modelling the leadership behaviours that create a high performing, engaged culture.

I am also responsible for the portfolio of systems and processes, technology and marketing. I am always looking at how we can use technology to increase efficiencies and improve the client experience. I am particularly passionate about reducing our carbon footprint, investing heavily in solar generation at our Beulah Park office and significantly reducing our reliance on paper and hardcopy files.


I graduated with a Bachelor of Business (Marketing) from Charles Sturt University in 1999 before completing a Graduate Certificate in Management at Flinders University in 2009.  As co-owner of Living to the Max with wife, Tracie, I made the decision to join the business in 2013 after the business had grown rapidly over the preceding years.

Prior to that, I really enjoyed my time at the University of South Australia where I worked in a variety of marketing and management roles over a 12 year period, culminating in my appointment as the Deputy Director of Marketing for the University.


  • Marketing
  • Finance
  • Business development
  • Systems and processes
  • Governance and risk management
  • Leadership

Personally, we are both home bodies so enjoy pottering around the house and spending time with our two teenage sons. Nothing is better than snuggling on the couch as we binge watch our favourite drama. I enjoy cycling and keeping fit and active, travelling, supporting our sons in their sporting activities and watching our beloved Tigers (Richmond) after fearing in my childhood that I would never see them win a premiership.

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Level 1/291 The Parade, Beulah Park, SA, 5067

M-F: 9:00am to 5:00pm